Margareth et moi, the Couture ready-to-wear made in Paris

Since its origin in 2003 the house of Margareth&Moi has set itself apart from others through a true stylistic identity. The couture codes of the Paris designer label are ever-present and apply to each model, whether produced in small edition or as a unique piece. The first collection by Gildas and Victoria was dedicated to the skirt, an essential piece in a woman’s wardrobe. From the outset, these sublime art embroidered skirts were part of the Margareth&Moi stylistic grammar, with each clothing item« jewel-like » , timeless, to be made one’s own. The nine models of the collection illustrate an exceptional know-how and the technical requirements dear to the two designers and acquired in the studios of Paris Haute Couture.

In 2004, the talented duo of couturiers is awarded the City of Paris « Grand Prix » for this first collection. The object of a fashion show at the Galliera Museum, the collection then travelled to Japan for an exhibition at the Isetan department store in Tokyo. Several shows took place in Paris and Roma over the years.

Eager as usual to propose shopisticated yet uncomplicated lines, so as to make women elegant, Gildas and Victoria have been asserting their philosophy throughout their collections. Each of the sublime models they design enters into a wardrobe of must-have pieces which are part of every woman’s life. There is no search for functionality at Margareth&Moi’s house. The primary function of the clothes crafted in hand-picked workshops is to impart a timeless look and chic and to provide a renewed pleasure for the women wearing them.

 

Collections for collectors : the couturiers’ principle

As with an art object or a jewel, Margareth&Moi clothes possess a timelessness which is deliberate on the part of the designers’ duo. Thought through in detail to last, they adapt and endlessly  reinvent themselves. « Beautiful clothes have no season, they must be able to exist forever » Gildas says. And Victoria adds : « A woman always needs something out of the ordinary and which she may combine with her basics ». Customers won’t contradict her, since they associate the designs they fell in love with with an important event in their life.

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Luxurious materials : cloth for style

Fabrics are another passion shared by the two couturiers. They choose their cloths from the best suppliers of Haute Couture, in France and in Switzerland. Their preference goes to exceptional materials such as silk faille (Taroni), their favourite cloth. To them, faille, which is a very visual material and a shape memory fabric, already holds the promise of a sublime item of clothing. As for the Swiss cotton poplin, variants of which are used in the great selection of shirts, its dramatic white captivates them. Like the other stages of the creative process, the choice of materials is critical. Just like the clothing item, the fabric « tells a story ». Furthermore, its structure defines the way it will hang, one of the key elements of the famous look established by the young house.

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Look through movement: secrets of an art

By setting the codes of this new look, Gildas and Victoria created their own aesthetics. The couturiers, who share a bond, also complement one another. Gesture and movement become the quintessence of the silhouette. Technically, everything starts with the building of the model, thoroughly analyzed in every detail before being carefully assembled to result in a clothing item which places itself perfectly and leads movement. The influence of the Japanese aesthetics acquired by Gildas during his experience in Tokyo enables him to translate his own creative vision. Starting from a geometrical shape and distorting it, he accentuates, adjusts or redrafts parts of the item. While scrupulously watching over the balance of proportions, the two designers build a silhouette defined by the attitude of the woman wearing the item of clothing and making it move. Ultimately, the model will position itself in a specific place ensuring a highly elegant and incredibly attractive posture. This premise is regularly checked throughout the adjusment process by Victoria whose expertise in Haute Couture enables her to analyze all aspects of the item of clothing being worn.

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Couture know-how : our workshops’ expertise

To obtain such accomplished models, the two couturiers draw on the exceptional know-how of the workshops located in France and in Catalonia. The makers demonstrate the same demanding nature as the designers in carrying out the production of the collections, paying attention to the minutest of details, such as linings and finishing touches. They bring their expertise to each model so as to reach the sculptural purity emblematic of the house. The Paris studio also provides made to measure dresses designed for women seeking a unique and timeless elegance.

GILDAS PENNEC
A taste for beauty

Described as an aesthete by those who know him, he hesitated for a long time between a career in fashion or architecture. Fascinated by Paris, Gildas did draw a lot during his childhood, helping him to develop the 3D vision he now holds dear in all his designs. After being introduced to the Fine Arts in his native Normandie, an encounter with a fashion student proves decisive. Gildas attends the renowned Esmod school in Paris where he successfully takes his fashion designer degree.

Paris and Japan, two aesthetics complementing one another

The talent, the demanding nature and the vision of the young fashion designer are spotted by the Japanese fashion designer Yuki Torii who invites him to Tokyo. This immersion in Japanese culture and aesthetics will prove instrumental in defining his own view of clothing. Tirelessly working alongside the Japanese who are “over-informed about fashion”, Gildas appreciates their thoroughness and the refinement which is so typically Asian. Away from Paris, he also becomes aware of the universal passion generated by the celebrated “French taste”.

Back in France, the designer perfects his knowledge of the fashion industry working at the press office of Karl Lagerfeld, a man he describes as having great charisma and the talent to design “well-made collections”.

Immersion in Haute Couture

Requested to assist the Paris couturier Olivier Lapidus, Gildas completes his initiatory journey thanks to this decisive experience. In this house, his many duties range from managing couture studios to organizing fashion shows. Furthermore, he contributes to designing fashion accessories and developing licenses for glasses, hats, gloves and shoes. For 10 years, Gildas helps develop 24 couture collections and helps manage many related activities. While at this Paris designer label he meets Victoria with whom he will create the brand Margareth&Moi.

VICTORIA HERNANDO
Fashion as a legacy

Early on, during her youth in Barcelona, Victoria gets introduced to the fashion industry. Her mother teaches model-making, her father is a tailor, and her sister is a model-maker. The young girl grows up surrounded by patterns which, as she indicates, become a natural part of her upbringing. She herself starts her career by modelling. Soon, her aristocratic looks and slender figure get spotted by the great Parisian couturiers and she starts working there for prestigious Haute Couture houses like Lacroix and Dior.

Parisian Haute Couture, a family story

Within studios and especially at Dior’s one, where Gianfranco Ferré officiates, Victoria feels at home. As a fitting model, she has a ringside seat to witness the genesis of collections, from sketch to fashion show, through patterns and cloths. Impressed with their mastery of skills and accuracy of action, she confesses her admiration for the couture fairies found in workshops and the dexterity with which the little hands make the clothes. Belonging to teams at the core of legendary houses and observing a lot, she perfects her learning of couture, and she considers it a privilege.

Meeting Gildas, her professional alter ego

Victoria then joins another family of Paris couture, the house of Olivier Lapidus. There she gets to know Gildas. The great professionalism of this designer impresses her : « Gildas is ahead of his time about many things, he is a visionary ». She understands at once the great potential this aesthete holds : with this exquisite taste which is his own, he masters the art of combining fabrics and shapes in a totally modern way.

The esteem is mutual. Victoria’s technical and artistic sensitivity together with her ability to instantaneously analyze an item of clothing seduce Gildas. He offers Victoria to become his designer assistant. Together, they develop numerous collections on behalf of the Paris designer label and lay the foundation for a collaboration. This collaboration gets redefined when they create their own label, Margareth&Moi.

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